As a designer at Agenda NYC I helped Mastercard with materials to pitch co-brand partnerships with retailers. The aim is to highlight the co-brand partner and the partnership with Mastercard. Designing from a big range of assets from cover design to packaging, and reflecting in each design a good relationship between both brands.

Work
Art Direction / Print / UX / UI / Presentation Design / Packaging / Iconography / Microsite / Prototypes

FIRST bank

First Bank was releasing its brand in Puerto Rico and for the proposal I designed the card art, a presentation and the Welcome kit brochure. For my design I used elements inspired in Puerto Rico’s fauna & flora, and combined them with the First Bank colors and brand identity.

us bank

This company has a brand that wants to convey a good company/client relationship through warm and welcoming images. For the US Bank pitch, I designed card art, cover/breaker art, and the full RFP written response that involved graphics/charts and a clean and clear layout.

sofi

Using the circles from its logo as my main inspiration I created a set of materials for the co-brand pitch presentation.

uber

When I designed for this co-brand relationship the main goal was to convey a feeling and lifestyle through the design.

jet

The fun brand design allows for so many playful alterations. For Jet co-brand RFP response, I designed its card art, a presentation and cover art, and a microsite for the client to download the presentation.

sephora

Inspired by the strong look and feel of the brand I designed the cover proposals (illustrations by Malika Favre), the RFP presentation, and a Microsite.

Quicken

For this co-brand relationship, I designed the card proposals for three different directions: one direction typographical, one based on simple geometric shapes, and the last one using the brand illustrations style.

PNC Bank

PNC didn’t have so many brand elements to play with and I decided to use the logo itself and play with it to make fun crops, compositions and patterns.

macys

The design of an RFP presentation that included the creation of the cover, breaker and charts design. Also, for this presentation, I was responsible for designing Macy’s card art.

l.l.bean

A great brand to work with. This brand is full of elements and a strong brand aesthetic. For this presentation, I designed the cover, breakers, the RFP presentation, and card art.

lyft

A dynamic and powerful brand. For it, I designed a set of breakers that take the user through a fun ride. Also, I designed a Microsite, icons, card art, and cover.

capital one

The design for this particular brand included a packaging that needed to go in line with the design of the RFP presentation (the same package used to deliver the presentation to each client).

hilton

The main request for this band was to reflect a priceless look and feel design, having in mind an affluent audience. The design of this presentation also included an interactive Microsite.

cabela’s

Nature and Camouflage were key elements when designing for this brand. The design for Cabela’s included cover, breakers, card art, and the presentation delivery package.

bank of america

For Bank of America, we designed two different presentations, both using strong graphics elements from its logo. Discomposing its logo and playing with its beauty creating unusual compositions.