CICERO

Cicero is an AI-driven roleplay platform that helps employees practice any workplace interaction, from sales calls to customer service to negotiations. With very new technology and growing competition, Cicero needed a clear, compelling story and a visual identity that felt as innovative as the product itself.

After speaking with customers, we found they value roleplay that feels realistic, and most products in this space feel artificial. The avatars act like robots, the dialogue is prescripted and any customization takes months. Cicero is the only roleplay platform that’s entirely unscripted (like any conversation between two real people). As one client explained, “It’s not roleplay, it’s real play.”

Work
Design Direction / Brand Identity / Design System / Website / Iconography / Animation